This entire market is dominated by the story of skating in America...believe or you don't exist. I believe that discovering who you really are was the best way to succeed, and looked inside the Dutch skating community for ways to build this brand. I created a number of firsts in the industry including these skateboard wheels designed to be used on irregular surfaces, like European cobblestone. Softer to stick to the road, chip resistant, and just the right durometre to be extra comfortable by removing the rattle and bounce to improve control and balance.