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A design agency shaping the future with innovative thinking and creative solutions.
Strong design is essential for brands today—it’s a key differentiator and a critical driver of future success. Without it, a company’s chances of thriving are slim. Branding isn’t just about aesthetics—it’s about connection, emotion, and storytelling. Our open, collaborative process uncovers the heart of your brand, shaping it into something that attracts, inspires, and delivers real results.
Led by Todd Falkowsky, our Toronto-based team works globally, bringing decades of expertise in brand strategy, visual identity, and campaign development. We champion bold thinkers, small businesses making a difference, nonprofits driving change, and companies working toward a stronger economy and a healthier planet. With 25 years of experience, our process will help you create beautiful design and build deeper connections with your customers.
What we do:
Business Design: Together, we'll map your business, identify improvements, and align efforts. We'll clarify your brand mission, values, and strategy, into a Brand Guide and asset list to set you apart.
Innovation: We lead workshops to refine your creative assets, align business goals across your team, and uncover new ways to reach customers. We collaborate with your team as part of the creative process—helping them learn design principles while gaining tools and processes that drive momentum and foster a culture of innovation and problem-solving, turning your company into a design company.
Foresight & Opportunity: Our process helps future-proof your brand and create new value. Through stakeholder workshops, we uncover insights to drive new products, events, and campaigns.
Creative Direction & Story Telling: We’ll help you master design with a compelling brand story, a practical design guide, a digital plan, and upgraded marketing pieces. Our creative direction ensures your identity resonates, leaving a lasting impression and driving engagement.
Read how design and storytelling drive business results.:
Why Religion Is the Ultimate Brand.
"When examined through the lens of branding and commerce, it's clear that organized religion functions as one of history’s most successful brands."
Canada can—and should—build the world’s next great EV brand.
"The pieces are already in place for Canada to become a key player in the EV era - we just need the courage to try."
No story, no brand - no brand, no fans.
"When storytelling is at the heart of your company’s strategy, you’re not just selling—you’re engaging and inspiring the brain and the heart."
Why Buying Less Is Revolutionary.
"We live in a world of relentless pressure to consume—advertising, social media, and our own desires fuel the narrative that happiness is just one more purchase away."
We've worked with great clients:
Design (AI and visual/product/graphic/digital)
4 Stars, ACME Tools, Alt Gallery, AOA, Ardene, AKA Coffee, Anchor, Arborite, ATUK, Azure, Bellan, Bombay Sapphire, Brunn, Camper, Canada Post, CLIP, Coram, ECO, Fusion, Felissimo, Greenpeace, Hallworks, Halo Cellars, Helping Nature Heal, HEMA, Hypergraphia, KindShield, Listed, L May, M Group, Magic, MEARIE, Media Bridge, MoreWeave, Mulit, ODI, Oracle, Organic, Rebel Walls, Ritzenhoff, Roll Out, Roots, Scotia Bank, Simple, Sorp, Spring, Spokes, Staedtler, Stiga, Surly Touring, Switch, Target, Takamaki, TUFF, UFO, Umbra, VICE Supplies, VIP, Wade, Walrus Magazine, Wireworks, Woods.
Strategy / Consulting / Innovation Workshops
Blackberry, BMW, Government of Canada / Canadian Heritage, Government of Canada /Department of Finance, Cervelo Cycles, Citibank, Cossette, Cundari, The Design Exchange, Domus Academy, Dupont, En Route, Ferrari, FreshBooks, General Electric, The Globe & Mail, Hanson, Heritage Canada, IDS Informa, Idea Couture, IKEA Canada, Listed, M Group, McDonald’s Holland, MLSE, Nike, Ontario Craft, Pantone, Pilot, Shoppers Drug Mart, Unilever, Wolff Olins.
Event / Exhibit / Publishing
CCMC, Cooper Hewitt, Oak+Fort, Eco Mag, Harbourfront Centre, Hypergraphia, IDS Informa, Institute Without Boundaries, Motherbrand, Museum of Vancouver, The Royal Ontario Museum, SFMoMA, Shift, Souvenir Shop, Vancouver Galleries, V&B.
Brand / Identity Design / Experience Design
Adanac, Adbusters Magazine, AHO Gallery, Ardene, Bellan, Brunn, Genomea, Girls Coffee, M Group, MEARIE, Mercer Union, Motherbrand, Mountain Equipment Co-op, Hallworks, Halo Cellars, Helping Nature Heal, IDS Informa, Inland, KindShield, Listed, L May, Media Bridge, Faculty of Change, Huberman, Regina Folk Fest, RGD, Rues Skateboards, Sanford, Spring.
Curriculum / Lectures
The Design Exchange, Domus Academy, ECUAD, The Globe & Mail, IwB, MacKenzie Art Gallery, OCADU, Politecnico de Milano, Rotman, Schulich School of Business, Syracuse University, TDSB,
You have a story to tell — let’s build something that matters.
todd@citizenbrand.ca
416-389-9069
© 2025 Citizen Brand
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