A critique stitched into fabric. “Design Is a Cult” isn’t just a phrase—it’s a reflection on the echo chamber of our own industry.
 
It calls out the parts of design culture that have become performative: competitions, festivals, and glossy showcases that often reduce design to surface and sellability. Work judged more for its aesthetic sheen than its substance. Innovation flattened into Instagrammable moments. Craft, process, and meaning pushed to the sidelines.
This is a statement for those who believe design is more than just how something looks—or how well it can be monetized. It’s for those who value thinking through making. Who believe design can be slow, critical, and rooted in care. Who see design not just as product, but as practice.
 
Wear it as a critique, a conversation starter, a mirror. Because if design is a cult, maybe it’s time to question the rituals.