We’re excited to unveil our first piece of swag for the team—a statement that reflects a growing observation in the design world: often, design primarily serves to drive consumption, enticing shoppers by appealing to their desires and fueling the cycle of acquiring more, accumulating stuff, and adding to the load of modern life. While there’s nothing wrong with creating products people want, we believe design has the power to go beyond just driving sales or sparking desire. It can create meaning, foster hope, and inspire positive change. When thoughtful choices are made, and when teams collaborate effectively, truly remarkable things happen. This isn't meant to be a negative or critical remark; rather, it’s a call to all designers to embrace the responsibility that comes with their work. We encourage designers everywhere to make the right choices, creating work that adds value not just in the moment, but over the long term, leaving a lasting positive impact.