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A design agency shaping the future with innovative thinking and creative solutions.

Brand Design Innovation
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Strong design is essential for brands today—it’s a key differentiator and a critical driver of future success. Without it, a company’s chances of thriving are slim. Branding isn’t just about aesthetics—it’s about connection, emotion, and storytelling. Our open, collaborative process uncovers the heart of your brand, shaping it into something that attracts, inspires, and delivers real results.


Led by Todd Falkowsky, our Toronto-based team works globally, bringing decades of expertise in brand strategy, visual identity, and campaign development. We champion bold thinkers, small businesses making a difference, nonprofits driving change, and companies working toward a stronger economy and a healthier planet. With 25 years of experience, our process will help you create beautiful design and build deeper connections with your customers.

What we do:

Business Design: Together, we'll map your business, identify improvements, and align efforts. We'll clarify your brand goals, values, and strategy, to set you apart.

Team Building: We lead workshops to refine your creative assets, align business goals, and uncover new ways to reach customers. Your team will gain tools and processes to drive momentum and foster a culture of innovation and problem-solving​.

Foresight & Opportunity: Our process helps future-proof your brand and create new value. Through stakeholder workshops, we uncover insights to drive new products, events, and campaigns. 

Creative Direction & Story Telling: We’ll help you master design with a compelling brand story, a practical design guide, a digital plan, and upgraded marketing pieces. Our creative direction ensures your identity resonates, leaving a lasting impression and driving engagement.

 

We've worked with great clients:

Design (product/graphic/digital) 
4 Stars, ACME Tools, Ardene, AKA Coffee, Anchor, Arborite, Azure, Bombay Sapphire, Camper, Canada Post, CLIP, Coram, Fusion, Felissimo, Hallworks, Helping Nature Heal, HEMA, Listed, M Group, Magic, Media Bridge, ODI, Oracle, Organic, Ritzenhoff, Roll Out, Roots, Scotia Bank, Staedtler, Surly Touring, Switch, Target, Takamaki, TUFF, UFO, Umbra, VICE Supplies, VIP, Wade, Walrus Magazine, Wireworks, Woods.

Strategy / Consulting / Innovation Workshops
Blackberry, BMW, Government of Canada / Canadian Heritage, Government of Canada /Department of Finance, Cervelo Cycles, Citibank, Cossette, Cundari, The Design Exchange, Domus Academy, Dupont, En Route, Ferrari, FreshBooks, General Electric, The Globe & Mail, Hanson, Heritage Canada, IDS Informa, Idea Couture, IKEA Canada, Listed, M Group, McDonald’s Holland, MLSE, Nike, Ontario Craft, Pantone, Pilot, Shoppers Drug Mart, Unilever, Wolff Olins. 

Event / Exhibit / Publishing

CCMC, Cooper Hewitt, Oak+Fort, Eco Mag,  Harbourfront Centre, Hypergraphia, IDS Informa, Institute Without Boundaries, Motherbrand, Museum of Vancouver, The Royal Ontario Museum,  SFMoMA, Shift, Souvenir Shop, Vancouver Galleries, V&B.

Brand / Identity Design 

Adanac, Adbusters Magazine, Ardene, M Group, Mercer Union, Motherbrand, Mountain Equipment Co-op, Hallworks, Helping Nature Heal, IDS Informa, Inland, Listed, Media Bridge, Faculty of Change, Huberman, Sanford, Regina Folk Fest, RGD, Rues Skateboards.

Curriculum / Lectures

The Design Exchange, Domus Academy, ECUAD, The Globe & Mail, IwB, MacKenzie Art Gallery, OCADU, Politecnico de Milano, Rotman, Schulich School of Business, Syracuse University, TDSB, 

Canada Design Store

You have a story to tell — let’s build something that matters. 
 
todd@citizenbrand.ca
416-389-9069​


We respectfully acknowledge that the land on which we gather is the traditional territory of many Indigenous nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples. Today, it is home to a diverse community of First Nations, Inuit, and Métis peoples. We also recognize that Toronto is situated on land covered by Treaty 13 with the Mississaugas of the Credit.
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© 2025 Citizen Brand

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