top of page
Citizen brand logo
citizen brand

I worked over a decade in major agencies but pivoted to open a brand consultancy that would do two things - bring high level design and brand thinking to new clients (NFP, Startups and new product makers), and to produce projects, events, exhibits, and publishing.


With 25 years of creative experience working with brands, I have designed a straightforward process that will help your business make better products, engage more deeply with your customers, and reduce its impact on the planet.

Todd Falkowsky

The process is straightforward.

Story & Opportunity

Together we will map out your business and look for all the places that we can improve and get things pulling in the same direction.


I will help you establish brand goals, values and mission, tweak products to increase their appeal, boost the look and feel of your company to excite, and really connect with your customers. Don't just create a product, create a story.

Creativity & New Ideas

I love this work. I view my clients as collaborators and I am invested in your success. Through some workshops, we will explore how to define and use all your assets to create new products, experiences, and fresh ways to tell your story. I will leave you with innovation tools to use, creating momentum and growth. 

Business Design & Foresight

This strategy will differentiate you in the marketplace and bring clarity to your organization.


With the help of a few stakeholder workshops, we create a deep understanding your industry and customers, using these insights to achieve your goals and create real growth.

Creative Direction

Having a clear brand creates incredible value. We will create a compelling company story and a useful brand guide (consistant look and feel). We will understand what to say to your community, and create a plan to design the tools and tactics to express it. I will help you navigate all the options and choices to create the biggest impact, and generate that right feeling. 

Recommended by the best.

Design (product, graphic, digital) 

4 Stars, ACME Tools, AKA Coffee, Anchor, Arborite, Azure, Bombay Sapphire, Camper, Canada Post, CLIP, Coram, Felissimo, HEMA,  Magic, ODI, Oracle, Organic, Ritzenhoff, Roll Out, Roots, Rug Co, Scotia Bank, Surly Touring, Switch, Target, Takamaki, TUFF, UFO, Umbra, VICE Supplies, VIP, Wade, Walrus Magazine, Wireworks, Woods.

Strategy / Innovation Workshops

Blackberry, BMW, Cervelo Cycles, Citibank, Cossette, Cundari, Domus Academy, Dupont, En Route, Ferrari, General Electric, Heritage Canada, Idea Couture, IKEA Canada, McDonald’s Holland, MLSE, Nike, Ontario Craft, Pantone, Pilot, Shoppers Drug Mart, Wolff Olins. 

Event / Exhibit / Publishing

CCMC, Cooper Hewitt, Oak+Fort, Eco Mag,  Harbourfront Centre, Hypergraphia, Institute Without Boundaries, Motherbrand, Museum of Vancouver, The Royal Ontario Museum,  SFMoMA, Shift, Souvenir Shop, Vancouver Galleries, V&B.

Brand / Identity Design 

Adanac, Adbusters Magazine, Ardene, Mercer Union, Motherbrand, Mountain Equipment Co-op, Informa, Inland, Media Bridge, Faculty of Change, Huberman, Sanford,  Regina Folk Fest, RGD, Rues Skateboards.

Curriculum / Lectures

Design Exchange, Domus Academy, ECUAD, IwB, OCADU, Politecnico de Milano, Rotman, Schulich School of Business, TDSB.

bottom of page