top of page
A design agency shaping the future with innovative thinking and creative solutions.
Strong design is essential for brands today—it’s a key differentiator and a critical driver of future success. Without it, a company’s chances of thriving are slim. Branding isn’t just about aesthetics—it’s about connection, emotion, and storytelling. Our open, collaborative process uncovers the heart of your brand, shaping it into something that attracts, inspires, and delivers real results.
Led by Todd Falkowsky, our Toronto-based team works globally, bringing decades of expertise in brand strategy, visual identity, and campaign development. We champion bold thinkers, small businesses making a difference, nonprofits driving change, and companies working toward a stronger economy and a healthier planet. With 25 years of experience, our process will help you create beautiful design and build deeper connections with your customers.
What we do:
Business Design: We systematically map your business, and will define your brand’s mission, values, and strategic positioning to establish clear market differentiation.
Innovation: We enhance your creative assets and identify new pathways to engage your customers. We equip your team with design principles, practical tools, and repeatable processes that build momentum and embed a culture of innovation, problem-solving, and design-driven thinking throughout your organization.
Brand Design: We empower your business with a compelling narrative, a refined design identity, and practical marketing strategy. Our creative direction ensures your brand identity, from your logo to digital experoences, is cohesive, memorable, and positioned to drive meaningful engagement.
Explore out thinking and research:
Our Colourless Age: How Design Erased Joy from Everyday Objects."In 2020, a comprehensive study analyzing more than 7,000 everyday objects revealed a striking trend: the colours in our daily lives are steadily fading."
Why Religion Is the Ultimate Brand.
"When examined through the lens of branding and commerce, it's clear that organized religion functions as one of history’s most successful brands."
Canada can—and should—build the world’s next great EV brand.
"The pieces are already in place for Canada to become a key player in the EV era - we just need the courage to try."
No story, no brand - no brand, no fans.
"When storytelling is at the heart of your company’s strategy, you’re not just selling—you’re engaging and inspiring the brain and the heart."
Why Buying Less Is Revolutionary.
"We live in a world of relentless pressure to consume—advertising, social media, and our own desires fuel the narrative that happiness is just one more purchase away."
We've worked with great clients:
Design (AI and visual/product/graphic/digital)
4 Stars, ACME Tools, Alt Gallery, AOA, Ardene, AKA Coffee, Anchor, Arborite, ATUK, Azure, Bellan, Bombay Sapphire, Brunn, Camper, Canada Post, CLIP, Coram, ECO, Fusion, Felissimo, Greenpeace, Hallworks, Halo Cellars, Helping Nature Heal, HEMA, Hypergraphia, KindShield, Listed, L May, M Group, Magic, MEARIE, Media Bridge, MoreWeave, Mulit, ODI, Oracle, Organic, Rebel Walls, Ritzenhoff, Roll Out, Roots, Scotia Bank, Simple, Sorp, Spring, Spokes, Staedtler, Stiga, Surly Touring, Switch, Target, Takamaki, TUFF, UFO, Umbra, VICE Supplies, VIP, Wade, Walrus Magazine, Wireworks, Woods.
Strategy / Consulting / Innovation Workshops
Blackberry, BMW, Government of Canada / Canadian Heritage, Government of Canada /Department of Finance, Cervelo Cycles, Citibank, Cossette, Cundari, The Design Exchange, Domus Academy, Dupont, En Route, Ferrari, FreshBooks, General Electric, The Globe & Mail, Hanson, Heritage Canada, IDS Informa, Idea Couture, IKEA Canada, Listed, M Group, McDonald’s Holland, MLSE, Nike, Ontario Craft, Pantone, Pilot, Shoppers Drug Mart, Unilever, Wolff Olins.
Event / Exhibit / Publishing
CCMC, Cooper Hewitt, Oak+Fort, Eco Mag, Harbourfront Centre, Hypergraphia, IDS Informa, Institute Without Boundaries, Motherbrand, Museum of Vancouver, The Royal Ontario Museum, SFMoMA, Shift, Souvenir Shop, Vancouver Galleries, V&B.
Brand / Identity Design / Experience Design
Adanac, Adbusters Magazine, AHO Gallery, Ardene, Bellan, Brunn, Genomea, Girls Coffee, M Group, MEARIE, Mercer Union, Motherbrand, Mountain Equipment Co-op, Hallworks, Halo Cellars, Helping Nature Heal, IDS Informa, Inland, KindShield, Listed, L May, Media Bridge, Faculty of Change, Huberman, Regina Folk Fest, RGD, Rues Skateboards, Sanford, Spring.
Curriculum / Lectures
The Design Exchange, Domus Academy, ECUAD, The Globe & Mail, IwB, MacKenzie Art Gallery, OCADU, Politecnico de Milano, Rotman, Schulich School of Business, Syracuse University, TDSB,
You have a story to tell — let’s build something that matters.
todd@citizenbrand.ca
416-389-9069
© 2025 Citizen Brand
bottom of page